GUESS Privacy Policy

Last Updated: This Privacy Policy was last revised on March 20, 2026

Welcome! Guess, LLC, and our partner in intellectual property, Authentic Brands Group, LLC (“ABG” and collectively, “GUESS” or “we,” “our” or “us”) are committed to respecting your privacy and protecting your personal information, whether you are a customer, potential customer, or other user of our web services (collectively, “you”). This “Privacy Policy” describes our information collection, use, and sharing practices regarding information GUESS collects from visitors to our websites, including, and all related websites, mobile apps, and web-based services (each, a “Site” and collectively our “Sites”). This Privacy Policy also applies to personal information we may collect from you in our retail stores (“Store” or “Stores”) or GUESS-sponsored events in the United States and Canada, and through other channels associated with the Sites or Stores that are operated by us or on our behalf, such as though official surveys and sweepstakes entry forms, when you connect with us via telephone, our official social media pages or similar networks, at events or in any other instance when you contact us (collectively, “Other Channels”).

This Privacy Policy describes what information GUESS collects about you, why we collect it, how we use it, the purpose(s) for sharing and recipients of personal information, and your rights and choices about how we use your information. To the extent we provide you notice on our Sites or in our Stores (e.g., at the point of collection) of different or additional privacy policies or practices, those additional terms shall govern such data collection and use.

This Privacy Policy does not apply to third-party websites, products or services, even if they may link to our Sites or our Sites may link to them. We recommend you review the privacy practices of those third parties before connecting accessing third party websites and sharing any personal information.

We also encourage you to review our Terms and Conditions to understand how your personal information will be treated as you make full use of our Sites. Unless otherwise defined in this Privacy Policy, capitalized terms used in this Privacy Policy have the same meanings as in our Terms and Conditions.

Your U.S. Privacy Rights

If you are a U.S. resident and any of the notices below apply to you, please use the following information to exercise your rights. Please note that any request you submit to us is subject to an identification and residency verification process as permitted under applicable state privacy laws, as well as certain other procedural requirements that may be noted in the sections below. Additionally, all requests are subject to certain exceptions under applicable state privacy laws, which may vary from state to state.

Except where otherwise noted, we will respond to your request within forty-five (45) days after receipt and we reserve the right to extend the response time by an additional forty-five (45) days when reasonably necessary and provided consumer notification of the extension is made within the first forty-five (45) days.

As described below, in some states an authorized agent may submit a request to exercise your rights on your behalf.

How to submit a request. If you are a U.S. resident and wish to exercise any of the rights described in this section by emailing us. If you are a visually-impaired customer, a customer who has another disability or a customer who seek support in other language, you may access your state-specific privacy rights by emailing us.

We do not charge a fee to process or respond to your verifiable consumer request unless its excessive, repetitive, manifestly unfounded, or in accordance with state-specific requirements. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.

You may only make a verifiable or authenticated consumer request twice within a twelve (12) month period. If we have collected information on your minor child, you may exercise the above rights on behalf of your minor child. Additionally, under some state privacy laws, you may designate an authorized agent to submit a request on your behalf. The request must include:

1. Sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative.
2. Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.

We cannot respond to your request or provide you with personal information if we cannot verify or authenticate your identity or authority to make the request and confirm the personal information relates to you.

Making a verifiable or authenticated consumer request does not require you to create an account with us. However, we do consider requests made through your password protected account sufficiently verified when the request relates to personal information associated with that specific account. We will only use personal information provided in a verifiable or authenticated consumer request to verify the requestor’s identity or authority to make the request.

If you have an account with us, we will deliver our written response to that account. If you do not have an account with us, we will deliver our written response by mail or electronically, at your option.

Data Retention. We will not retain any information we collect from you for longer than is reasonably necessary for the disclosed purpose of using such information. Our determination of precise retention periods will be based on (i) the length of time we have an ongoing relationship with you; (ii) whether there is a legal obligation to which we are subject; and (iii) whether retention is advisable in light of our legal position (such as in regard to applicable statutes of limitations, litigation or regulatory investigations).

You may have rights and choices regarding our use and disclosure of your personal information. Unless otherwise instructed, you can exercise these rights and choices using the information in the Contact Us section at the end of this Policy.

1. Opt out of receiving electronic communications from us. If you no longer wish to receive promotional email communications from us, you may opt out via the unsubscribe link included in such emails or by submitting a request using the information in the Contact Us section. We will comply with your request as soon as reasonably practicable. Please note that if you opt out of receiving promotional emails from us, we may still send you important administrative messages that are required in order to provide you with our Products and Services or for other reasons disclosed in this Policy.
2. View or change your account personal information. You may be provided with the opportunity to review, correct, update, or delete certain of your personal information by utilizing the available options in your online account with us contact us using the information in the Contact Us section.
3. You may opt-in to receive order updates from us via SMS. To cancel the SMS service at any time, text “STOP” to any text message you receive or Contact Us. After you send the SMS message “STOP” to us, we will send you an SMS message to confirm that you have unsubscribed. After this, you will no longer receive SMS messages from us. If you are experiencing issues with the messaging program you can text “HELP” for more assistance, or you can contact us using the information in the Contact Us section.
4. Specific privacy rights based on your residence. If you are a resident of California, Colorado, Connecticut, Delaware, Iowa, Nebraska, New Hampshire, New Jersey, Montana, Oregon, Tennessee, Texas, Utah, Virginia or Canada, there are additional disclosures, rights, and procedures that apply to you or from which you may benefit, in addition to those described in the general Privacy Policy. Please see Sections 11 through 13 below for more information. Note that if you are a resident of Minnesota or Mayland, the disclosures in Section 12 will also apply to you beginning July 31, 2025 and October 1, 2025, respectively.
5. Your Nevada Privacy Rights. Nevada residents have the right to request to opt out of any “sale” of their personal information. GUESS does not sell your personal information as defined under Nevada law. However, you may nonetheless request to opt out of the future sale of your personal information. If you are a Nevada resident and would like to make such a request, please contact us using the information in the Contact Us section at the end of this Policy, and provide “Nevada Privacy Rights” in the subject line. You must include your full name, email address and postal address in your request so that we can verify your Nevada residence and respond. In the event we sell your personal information after the receipt of your request, we will make reasonable efforts to comply with such request.

Data Security

The security of your personal information is important to us, but remember that no data transmission over the Internet, mobile networks, wireless transmission or electronic storage of information can be guaranteed 100% secure. We incorporate commercially reasonable safeguards to help protect and secure your personal information. As a result, we cannot guarantee or warrant the security of any information you transmit to or from our Sites, and you provide us with your information at your own risk.

Children’s Privacy

We understand the importance of protecting children’s privacy in the interactive world. We do not use the Sites to knowingly collect personal information from children under the age of 18. Children under 18 years of age are not permitted to use the Sites.

In the event that we become aware that we have collected personal information from any child, we will dispose of that information in accordance with the Children’s Online Privacy Protection Act. If you are a parent or guardian and you believe that your child under the age of 18 has provided us with information without your consent, please contact us by email at the address set forth the Contact Us section below, and we will take reasonable steps to ensure that such information is deleted from our databases.

California Privacy Notice

This Section of the Privacy Policy applies to any California residents about whom we collect personal information. The provisions contained within this section are intended to provide notice in compliance with the California Consumer Privacy Act of 2018 (“CCPA”). Any capitalized term used and not otherwise defined below has the meaning assigned to it in our Privacy Policy.

The CCPA provides California residents with rights to receive certain disclosures regarding the collection, use, and sharing of personal information, as well as rights to access, delete, and restrict the sale of certain personal information we collect about them. California residents also have the right not to receive discriminatory treatment by us for the exercise of your privacy rights under the CCPA.

Changes to this Privacy Policy

We reserve the right to change this Privacy Policy at any time. The “effective date” listed at the top of this Privacy Policy indicates when this Privacy Policy was last revised. Any changes will be effective immediately upon the posting of the revised Privacy Policy. If we make any material changes to this Privacy Policy, we will take reasonable measures to notify you via email and/or a prominent notice on our Sites prior to the change becoming effective. We will also update the effective data at the top of this policy. Your use of our Sites indicates your consent to the privacy policy posted at the time of use. However, we will not use your previously collected personal information in a manner materially different than represented at the time it was collected without your consent. To the extent any provision of this Privacy Policy is found by a competent tribunal to be invalid or unenforceable, such provision shall be severed to the extent necessary for the remainder to be valid and enforceable. You are advised to review the Privacy Policy periodically for any changes.